Disruption. The act or process of disrupting something : a break or interruption in the normal course or continuation of an activity, or process.
Want That Feeling
Client Coronet Peak | The Remarkables | Mt Hutt Year 2021 Role Creative Direction Friends Grow Digital | Blackbird NZ
Challenge — Beat social media's endless scroll.
The Solution
Disrupt the behaviour
Designed to turn heads and encourage impulse purchase; WTF disrupted consumers feeds.
It didn’t take long for our team to conceptualise this approach. It was bold, left of field – and completely unexpected in the tourism industry. Working in tandem with Blackbird Media, aspirational footage was captured and paired with an attention-grabbing motion GFX suite.
The result? NZSki’s best-performing mid-season campaign.
My role in this was end-to-end. As the campaign was produced with existing B-Roll this sped up the process, with involvement in initial concept ideation, creative direction, through to final output.