Disrupt the behaviour

Designed to turn heads and encourage impulse purchase; WTF disrupted consumers feeds.

It didn’t take long for our team to conceptualise this approach. It was bold, left of field – and completely unexpected in the tourism industry. Working in tandem with Blackbird Media, aspirational footage was captured and paired with an attention-grabbing motion GFX suite.

The result? NZSki’s best-performing mid-season campaign.  

My role in this was end-to-end. As the campaign was produced with existing B-Roll this sped up the process, with involvement in initial concept ideation, creative direction, through to final output.