Celebrate the warmth

Nobody enjoys frozen toes and numb fingers. In Spring you can ski as though you’re dressed for the beach.

Leaning into the positives of Spring conditions – the campaign championed why so many locals fall in love with spring riding, rather than tiptoeing around the conditions.

My involvement was end-to-end, contributing to the initial concept ideation, creative direction, wardrobe selection and on-site art direction, re-touching and colouring of content, as well as final creative production.