Jamie Rochester
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Shadowland Expeditions offers an unparalleled luxury experience, and the brand’s printed materials needed to reflect that premium, bespoke nature in every detail.
Shadowland Expeditions Sales Collateral
Client Shadowland Expeditions
Year 2024
The Challenge
Shadowland Expeditions is known for its exclusive yacht and helicopter tours in Dusky Sound, New Zealand. The challenge was to create printed sales brochures and flyers that embodied the luxury and adventure the brand offers, while remaining consistent with their established brand guidelines. Additionally, the project needed to be completed quickly to meet specific promotional deadlines, without sacrificing quality.
The Solution
An elevated and refined, yet grounded approach.
Drawing from the existing brand guidelines, I carefully translated their distinctive visual identity into a suite of printed materials that felt as luxurious as the experiences they represent.
Every design decision, from typography to imagery, was carefully considered to evoke the premium, tailored experience clients expect. Throughout the process, I remained flexible, embracing feedback and ensuring that all valuable insights were incorporated into the final materials.
This collaborative approach led to the production of brochures and flyers that not only met the brief but also became effective tools for the team. With careful attention to detail and nimbleness in adapting to requests, I ensured the project was completed on time and on-brand, ready to support Shadowland’s marketing efforts for their key promotional periods.
