Jim Stynes Foundation – Jamie Rochester

Jim Stynes left a lasting impact as an AFL footballer, but his true legacy lies in his philanthropic work supporting underprivileged youth.

Jim Stynes Foundation Rebrand

Client Jim Stynes Foundation
Year 2023
Role Full-Service
Friends Melbourne Football Club

The Challenge

The Jim Stynes Foundation carries on this legacy under new administration by the Melbourne Football Club; harnessing the power of their devoted fans to fundraise in his honour. This posed a unique challenge: to create a brand that would appeal to the club’s passionate fans and organisations while retaining a distinct identity of its own.

The Solution

In football, fans proudly don club colours as a symbol of connection and community.

To forge a strong bond between the Jim Stynes Foundation and its target audience, we pushed the boundaries of the Melbourne Football Club’s existing typeface and brand colours.

Resulting in a unique and distinguished look for the Foundation, connected to the club’s roots. Gradient meshes formed the cornerstone of the identity, conveying the hope and optimism at the heart of the Foundation’s mission. With dynamic animation capabilities, this digital-first approach ensures that the Foundation stands out on game days and builds a lasting connection with fans.