Claim ownership of the season

Leveraging their industry-leading stance in the ski industry, in just one sentence.

‘Home Of Winter’ encapsulated the opportunity for NZSki to own their position as New Zealand’s best ski resort (Mt Hutt), as well as the best season pass on offer in New Zealand.

Leveraging sub-taglines in deeper layers of the sales funnel, such as ‘home of night ski’, ‘ home of good times’ and ‘ home of freeride’ the campaign was able to highlight unique selling propositions – targeted to segmented audiences through digital advertising, maximising relevance and connection.

My role in this project was end-to-end. Conceptualising the tagline, producing and pitching the creative direction. Briefing the videographer, assisting with art direction throughout the shoots and providing feedback to initial iterations. Revising the deliverables list (to maximise cut-through), then ultimately executing the production and delivery of all design and motion assets in a timely manner.