A nod to the people of the mountain.

Stories connect and unite us, and allow us to share feelings and memories that strengthen our connection to the resort.

The narratives of Coronet Peak’s patrons are an integral element of the anniversary treatment, woven into every touchpoint to establish a profound connection between the mountain, its visitors, and the community.

In commemoration of the 75th anniversary, we crafted a distinctive lockup that seamlessly carried the resort’s visual identity across the decades. Embodying the essence of ‘old meets new,’ the anniversary lockup featured a rejuvenated vintage typeface inspired by the resort’s original logo.

My involvement in the project was multifaceted. I played a pivotal role in conceptualising the creative look and feel, contributing to the narrative aspects, providing art direction, and participating in the development and implementation of toolkits and guidelines across various creative deliverables.