Radiating sophistication and professionalism, Butterfly Effect creates an elegant and versatile identity that exudes an aura of refined allure.

As COVID-19 prompts an increasing number of accomplished businesswomen to relocate to The Bay, they find themselves lacking the networking infrastructure to connect with like-minded and ambitious wahine in business.

Recognising this void, Butterfly Effect aims to provide a dedicated space for these women to connect, inspire one another, and cultivate a sense of belonging within the community.

The brand identity is meticulously crafted to match the sophistication and elevated standards these women have experienced in their corporate careers, infusing a touch of luxury into their new surroundings. The colour palette strikes a balance between boldness and professionalism, adapting seamlessly to any occasion.

The DaVinci typeface serves as the cornerstone of the brand, epitomising sophistication while embracing the natural curves that mirror the essence of the women’s new environment.