Raw and unapologetic

With a new, cohesive aesthetic – to tie all of the Brisbane Lions touch points together; we were able to elevate the fan experience.

An up-and-coming football club, the Brisbane Lions had clawed their way back into the top 8 of the AFL ladder. In need of a new identity, to better represent the raw talent emerging within the team; we were able to establish a cohesive treatment, that represented both where the club was at, and where it intended on heading.

With the new look and feel, the club was better able to secure corporate partnerships, and elevate the fan experience across all touch points, capturing their raw passion for the club.