Consistency is Boring

Consistency may not be thrilling, but it’s our mantra. Stick to the brief, follow the rules, and produce more of the same—it’s the drill. For a Boring brand, we opt for a Boring approach to creative execution.

As part of the marketing team, my creative skills were put to use to shift our reliance from the creative studio to in-house production. This meant strict adherence to brand guidelines and tone of voice.

During my tenure, I contributed to the export strategy for Boring’s entry into new markets, created OOH campaigns, including Boring’s takeover of Dunedin during Re-O week, assisted with customer service across digital platform, created Sales Reports that were Boring (but not too Boring), and contributed to the creative focus for the brand’s 23/24 marketing plan.