A modern and immersive layout for the Melbourne Football Club’s strategic plan.
2020-2023 Strategic Plan
Client Melbourne Football Club Year 2019
The Challenge
Develop a fresh, and immersive layout – representative of the club’s ambition for the future.
The Solution
A layered approach, that heroes the imagery
Fresh, modern and easily consumed were some of the key words in the project brief.
In response, we embraced a fresh and easily editable vision. A layered approach to imagery took center stage, enabling seamless content swapping, adjustments, and tailoring for each presentation slide.
This smart solution not only highlighted the club’s photography but also ensured that the content flowed effortlessly for readers. By stepping back and putting the focus on the club’s captivating visuals, we set the stage for a comprehensive suite of internal templates and assets, now widely used by club staff.