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A modern and immersive layout for the Melbourne Football Club’s strategic plan.

2020-2023 Strategic Plan

Client          Melbourne Football Club
Year             
2019

The Challenge

Develop a fresh, and immersive layout – representative of the club’s ambition for the future.

The Solution

A layered approach, that heroes the imagery

Fresh, modern and easily consumed were some of the key words in the project brief.

In response, we embraced a fresh and easily editable vision. A layered approach to imagery took center stage, enabling seamless content swapping, adjustments, and tailoring for each presentation slide.

This smart solution not only highlighted the club’s photography but also ensured that the content flowed effortlessly for readers. By stepping back and putting the focus on the club’s captivating visuals, we set the stage for a comprehensive suite of internal templates and assets, now widely used by club staff.